An end to end Art & Photo Platform enabling Creators to monetise their images in seconds.

Press ⚙️ for HD 1080p ➕ Full Screen ➕ 🔉💡

miPic was created by UK Chartered Architect Carl Thomas to empower Artists and Creators with instant Personalised Print Stores and free social commerce allowing anyone to upload a picture and earn money in seconds. “Instagram meets Shopify”.

We invite you to become Shareholders in our latest Seed Round as we embark on a next chapter of growth targeting the USA and South America, combining the traditional Print Marketplace app with SAAS subscription and DeFi.

Highlights

👨🏻‍🎨 145,000 Artists in 210+ locations 🌎
📱 180k+ App downloads
🎁 Organic Customers in 80 Countries
💰 Six Figure Revenues before paid Ads
🏬 Labs in UK, US, AUS, EU, CA, MX
🪙 £75 Avg Order Value at £0 CAC
Forbes: The Arty Marketplace You Need To Know.
Advisors: Shazam Co-Founder & former CFO of Getty Images. 

The Problem

1) Creatives are short on time, money and want control over how their content and brand is commercialised.

2) Existing “hub” based print platforms commoditise artists and don’t reflect this new reality of individualism.

3) SAAS services such as Shopify, require lengthy upfront setup time, tech knowledge and expensive recurring costs for the Seller.

The Answer

Progress to date

Winner of Innovation and Peoples Choice awards during beta at Virgin’s Voom Pitch to Rich competition from 300 companies, pitching to Sir Richard Branson, Moonpig Founder Nick Jenkins and Holly Tucker Founder of Not On The High Street.

We hijacked the existing Hashtag on Twitter and Instagram “#mipic” creating instant global users. This validation enabled our first external investment, £170,000 Pre Seed first round funding on Crowdcube from 50 UK investors.

The team built miPic v1.0 in London and Buenos Aires Argentina before a £1.3m Seed investment from the lead investor Family Office of UK unicorn Starling Bank and Addepar. 

Following soft launch miPic gained global customers in 80 countries organically, with +80% in Average Order Value from premium Wall art, Artist Collabs and Personalised Stores. With over 145,000 signups and 6 figure global revenues before any recurring marketing spend, our goal is to onboard 1 million creators onto the platform in 2025/26

B2C Print Example:

• 1m site visits per month at 1% Conversion at £75 AOV = £1.5m Print Revenue per month

Gross margin:

• Marketplace & Print Your Own: 50% to 80%

B2B SAAS Example:

• 1m Creators subscribe to miPic PRO at $5 per month = $60m Annual Revenue

We bridge premium print manufacturing with instant monetisation allowing Instagram & Tiktok users to sell their images seamlessly. How miPic works for Artists 

• $11b Online Art Sales 2024 double that of 2019
• $133b Home Decor Industry Consumers now seek creative expression via unique lifestyle products

The Market

Industry Comparables in Print Marketplaces & Crypto Art market present 10x to 200x ROI in the next 2-3 years at Seed stage. 

Exits range from $50m to $1bn+ for Marketplaces with SAAS platforms such as Canva $40B Valuation and Shopify valued at $80bn, a +4500% stock price increase since the IPO.

• B2C Print: Displate acquired by PE firm for $200m November 2020 
• SAAS Print: Printify raises $45m on a $300m valuation via Tech Crunch
• B2C Print: Redbubble generate $423m in 2024

Future Objectives

• Crypto payment integration bridging into Web3
• miPic PRO Features & Products
• Rewarding Artists on the Platform with the miPic Token.

You’re in
good company

Majority owned by the Founding team alongside early Crowdfunding shareholders of 6%. Seed Investor is the Family Venture Office and lead investor of UK unicorns Starling Bank and Addedpar. Alongside entrepreneur investors and exited founders who have scaled businesses to £40m and £600m Exits.

Investors will adopt and sign up to the following documents:
Deed of Adherence to join the current and future Shareholders Agreement & Company’s Articles of Assosiation.
Investor Subscription Letter confirming investment and your shareholding amounts.